As one of the most famous dating sites, has the largest amount of active users in the UK and the US, and has seen significant growth over recent years. But what makes it so popular, and does it work?

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experience the dating site in the uk
User profiles
Dating App
Free dating options


There’s lots to love about and improvements have been made to the overall design and interface during the past few years. Thanks to handy new features, it really is easier than ever to use, and there are many success stories attributing to its success. is famous for having the most amount of active profiles, and works hard to ensure the site is being correctly used. offer a host of technical support, and ensure all online content is thoroughly checked and approved. is available via a website, as well as apps in the Google Android play store and Apple iTunes store, making chatting with your matches easier than ever.

Great Features

Daily Six – Each day, will select 6 great matches for you, and deliver them straight to your profile and email inbox. These selections are made based on your questionnaire answers, and you can simply choose whether you like them, maybe like them or simply don’t. will then include you in the daily 6 of those matches you liked, increasing the chances of chatting and potentially heading on a date.

Matches – In addition to your Daily Six, you’ll get the chance to check out a number of suggested matches via a simple yes or no swipe. You’ll be informed of any ‘mutual likes’ so you can strike up a conversation.

Matchaffinity – This feature takes dating to the next level and is easy to use for subscribed members. Simply take a more in-depth questionnaire, compiled on the basis of relationship research, to ensure your matches are even more specific.

Social Events – now run a huge number of social events where its members can meet other singles and enjoy a great night out. While many are bar events, there’s a whole host of social events sure to not only make dating less stressful, but also allow you to grow your social circle.

Signing Up with

The sign-up process is really easy, and starts by asking you your intention. Options such as “I’m ready for a new relationship”, “I’m not looking for a relationship”, and “Let’s see what happens”, ensure you’re matched with likeminded profiles.

You’ll complete a short questionnaire that includes a whole host of information about you, and the things you’d like in an ideal partner, such as job, hobbies, appearance, and personality type, each with multiple choice boxes and the option to add comments. The questionnaire is very quick to complete, taking just 5 minutes.

The Free Dating Option

You can sign up to the dating site free of charge and start looking through your potential matches right away. You’ll be able to wink at people to show you’re interested, and you can also see who’s liked you back. This is a really handy way to get the feel of, and also to preview its users.

If you want to message your potential matches, you’ll need to subscribe, but don’t forget that offer a money back guarantee in the unlikely event you don’t find someone suitable for you.

The Subscription Options offers 1 month, 3 months and 6 months’ subscriptions, and regularly offers promotions and offers to bring in new members. You’ll even get a big discount when you sign up for 3 months or more.

£12.99 a month with a 6 month membership (56% Saving)
£19.99 a month with a 3 month membership (33% Saving)
£29.99 a month with a 1 month membership

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  • Reasonable cost with various pricing options
  • Easy-to-use interface and design, with fully compatible apps
  • Number of features to suggest potential matches
  • Genuine active users and less spam
  • Great track record of successful match stories
  • Large calendar of social events, great for stress-free dating


  • The free option does not allow you to chat with matches
  • As with all dating, it may take 3-6 months to find your match, so could end up being a little more costly than other options
  • Probably more suited to those seeking love and relationships, than those looking to quickly hook up
Immy Watson

Sep 13, 2017

Editor at, Expert on dating, Specialised in online dating, Knows everything about relationships!

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